Selling it yourself
- Price held at MAP
- Depends on your time
- Listing quality
- As good as your team's hours
- Inventory risk
- Yours
- Amazon account and fees
- Yours to run
- Who answers buyers
- Your team
- Your time each month
- Hours every week
Your equipment on Amazon. At your price.
Crew Grade is the authorized Amazon seller for independent makers of professional lawn and landscape equipment.
Verified Amazon Professional sellerNow taking founding brands for the 2027 season
- Verified Amazon Professional seller
- Wisconsin LLC, Madison
- MAP held on every listing
- A person replies within 1 business day
Your buyers already shop Amazon. Who is selling to them?
Crews and serious homeowners search Amazon every day. When an independent maker is missing from the results, one of three things happens.
A competitor wins the search. An unauthorized reseller lists the product with thin content and cuts the price. Or Amazon buys it wholesale and sets its own price. Each one costs margin, dealer trust, or both.
Crew Grade is one authorized seller that protects your price and presents the product the way you would.
Illustration
- MAP (minimum advertised price)
- Without an authorized seller
- With Crew Grade
How it works
From application to launch in four steps.
You see the numbers before you sign anything.
Apply
Tell us about your line. No fee, no contract.
Timing: 5 minutes
Fit check
We pull Amazon demand and fee data for your products and share the math with you.
Timing: About a week
Authorize
You sign an authorization letter and MAP terms. We buy inventory at wholesale.
Timing: Your timeline
Launch and run
We build the listings, send stock to Amazon fulfillment and report sales, price and reviews every month.
Timing: Typically 3 to 6 weeks
Ask anything before you apply.
The assistant knows how we buy, list and protect price. A person follows up on anything it cannot answer.
Assistant: Hi. I answer questions about how Crew Grade buys, lists and protects price. A person follows up on anything I cannot answer.
Services
What we run for each brand
One authorized seller handles all six. You read one report each month.
- CG-01
Listings built right
Copy, specs and images from the equipment, approved by you.
- CG-02
Price protection
Never below MAP. Unauthorized sellers are flagged to you the week they appear.
- CG-03
Inventory and fulfillment
We buy the stock, ship it to Amazon fulfillment and keep it in stock through the season.
- CG-04
Advertising
Sponsored Products on your brand names and on category searches, reported monthly.
- CG-05
Buyer questions and reviews
Questions answered and reviews watched. The account is kept in good standing.
- CG-06
Monthly report
Units, revenue, price, Buy Box share and reviews for each product.
Compared
How the options compare
Unauthorized resellers
- Price held at MAP
- No
- Listing quality
- Copied or thin
- Inventory risk
- None, and no control
- Amazon account and fees
- Theirs
- Who answers buyers
- Unknown
- Your time each month
- None
Crew Grade
- Price held at MAP
- Yes, every listing
- Listing quality
- Built from your specs, approved by you
- Inventory risk
- Ours. We buy at wholesale
- Amazon account and fees
- Ours
- Who answers buyers
- We do
- Your time each month
- One report to read
Questions about how this applies to your line?
FAQ
Questions brands ask
A person follows up on anything the assistant cannot answer.
Will you sell my products without my permission?
No. We sell only brands that authorize us in writing, and we source the stock from the maker or its distributor. If a brand has not signed an authorization, we do not list it.
What do you need from us?
A dealer price list, your MAP policy, product specs and images, and a signed authorization. The Amazon account and its fees are ours.
What terms do you need?
Terms depend on each product's Amazon fee stack. We calculate it and share the math with you in the fit check. Larger and heavier items need deeper wholesale pricing or a brand-funded ad budget.
Do you need exclusivity?
No. Exclusivity is not required, and we discuss it with each brand individually.
How do you protect MAP?
We never list below your MAP. If another seller undercuts it, we document the listing and send it to you the same week.
What happens to unsold stock?
It is ours. We buy at wholesale, and we size first orders to Amazon demand data.
Where are you based?
Madison, Wisconsin. Crew Grade Equipment Co LLC is a Wisconsin LLC and a verified Amazon Professional seller. We are taking founding brands for the 2027 season.
How fast can we launch?
Typically 3 to 6 weeks from signed authorization, depending on how fast stock reaches Amazon fulfillment. The fit check before that takes about a week.
For lawn equipment brands
Apply for the 2027 season.
No fee to apply. A person replies within 1 business day.
We take a small number of brands each season so every line gets real attention.
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